Unfortunately, not only the company will be subject to legal complications, the creators are too. More recently, the social media giant began taking down content for copyright violations. Because the company only allows users to post short 15-second clips it isn’t nearly as expensive to hold the rights to the music as is the full song. Will we ever see the day where TikTok asks you to remove content based on copyright laws as we do with YouTube and Facebook? It is definitely possible, assuming that artists’ rights aren’t properly obtained, the young social media site may be in-store for the same legal gray areas its predecessors were at one time.Īs the app becomes more popular, the moral and legal questions of TikTok’s music library will become highlighted. Currently, TikTok is only allowing users to add music that is legal in their region. With a brand new CEO and a storm raging n politics, TikTok is gearing up for a few battles. Goodbye.” What to Expect – The Future of TikTok Music You’re going to have to deal with DMCA takedowns. It’s either you can sign this contract and get paid something or don’t sign the contract and your music’s still going to be here but you’re not going to get paid anything. ‘TikTok (and its predecessor Musical.ly) has adopted an approach to licensing similar to that which rightsholders regularly accuse YouTube of. However, it is a part of TikTok and one that could act as a catalyst for great things on the platform. After all, there’s no point putting together a lip sync video if nobody has ever heard the track. There is no data that I can find that shows how many tracks on TikTok are from new or unsigned artists but I imagine it’s a small percentage compared to signed artists. Getting no cash in return isn’t so good but that audience could lead to a contract that could lead to cash. If you’re a newcomer or unsigned act, having a potential audience of close to a billion people is going to be attractive. In return for some publicity on the huge network, TikTok gets to use their tracks for free or a modest sum. TikTok also features new and up and coming artists on the platform. If you sell licensed music, the rights holders get a percentage. If you play licensed music, the rights holders get a cut. That’s how TikTok is still going and not facing a thousand lawsuits from rights holders about misusing their property. Most of the music you can hear on TikTok and most places online is licensed in this way. I’m sure there is some very complicated math and legalese involved but I haven’t seen it. These arrangements seem to be negotiated per platform and as far as I can tell, there is no set fee of ‘x amount per 100 tracks’ or something. There is nothing published about how much that might be but I’m sure it’s a decent chunk of change. It’s usually a set fee or percentage in return for being able to use artist’s music on their platform. It’s the same kind of arrangement that apps, websites, YouTube, streamers, podcasts, radio stations, and other broadcasters pay. TikTok doesn’t really advertise its business practices but it is sort of widely known that it has struck deals with rights holders and pays royalties in return for being able to use their music. It’s no secret that TikTok has courted controversy with its practices but it seems to work and with hundreds of millions of users across the world, it seems users don’t care either way as long as they can still create their 15-second videos and share them. With studios and publishers fighting to retain their cash cows and companies being set up to specifically assist with digital rights, how does an app built around music such as TikTok remain legal while using music protected by copyright? The fight between rights holders and apps like TikTok is one that offers daily headlines for those of us that follow such things. Royalties are paid and the music is licensed so you’re covered. If you use the TikTok music library, you should never be subject to DMCA requests or any legal action. The most important thing for TikTok users to know is that all of the music available on the platform is legal to use in your own videos. But how does TikTok avoid copyright action? How does TikTok use music legally? TikTok’s Legal Music The short music lip-syncing craze is still burning white-hot within the teen demographic and the app is still up there at the top of the download charts. TikTok is still a tour de force in music apps and shows no signs of slowing down anytime soon.
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